A Comprehensive Advertising Solution for You

Microsoft Casual Games provides a fun backdrop to message to a broad demographic of users. Reach men, women, and teens -- hardcore and casual gamers alike -- as they break away from their daily routines at home, work, and school. Connect with these distinct audiences as they play games across multiple devices and platforms including MSN Games, Windows Live Messenger Games, Xbox and Xbox LIVE Arcade and the Windows operating system.

Audience

• Reach the connected consumer as they game across multiple digital lifestyle touch points
• Your message in the right place at the right time
• Reach millions of consumers not found on Yahoo! or AOL
• Reach a wide demographic of players, which can be targeted by platform

Engagement

• Dynamically engage brands with your target audience
• Reach over 120 million users ready to engage with your brand
• Sticky – MSN Gamers spend nearly 2+ hours gaming

Impact

• Achieve advertising results through world-class partnership services
• Benefit from reaching hard-to-reach consumers
• Branding metrics increase when brands are advertised on MSN
• Benefit from case studies, industry research, custom ad accountability and more

Ad Opportunities

• MSN Games Display Ads & Sponsorships
• MSN Video Game Intermission Ads
• MSN Games Homepage Roadblocks
• Windows Live Messenger Games Display Ads and Sponsorships
• Windows Live Messenger Games International Ad Opportunities
• Windows operating system in-game ads
• Custom Game Opportunities
• Xbox and Xbox LIVE Arcade Opportunities

Please visit http://advertising.microsoft.com/games to contact a Microsoft Digital Advertising Sales Representative today!